Increase profit margins this winter

Posted: 22-10-2013

MAM Software’s Autowork Online reduces the cost of marketing winter services

Garages and workshops will be able to save time and money promoting their winter services in the upcoming months with the SMS and email functionality of MAM's Autowork Online garage management system.

Winter service promotions are a great way to generate revenue, however traditional postal mailshots can be expensive, and making phone calls can be time-consuming. MAM Autowork Online includes functionality for sending SMS and email messages, which can make marketing significantly easier and cheaper.

SMS and email messages can be sent to customers and prospects, using contact information saved on Autowork Online, in just a few clicks. In addition, promotional notes can be added to invoices and statements, which can be printed or sent via e-mail.

Needless to say SMS and email functionality goes beyond winter service promotion, it also offers reminders for MoT’s, scheduled services, offers and promotions, special events and vehicle ready notifications.

Autowork Online users are reporting significant cost savings from electronic communication:  "Text and email cut my bills by 96%", said Elite Autocentre owner Mark Kettle "Prior to Autowork Online, my postage costs were around £300.00 per month with general office correspondence and reminders. They've now be been reduced to £12.00."

"Our software has been designed to meet all the needs a business has, effective and efficient marketing being one of them," said Gavin Sparks, Senior Sales Manager at MAM Software.

"The SMS and email functionality can be used for MoT reminders, appointments, offers and promotions and special events to name a few. It’s just one of the many functions of Autowork Online that can make the running of a garage or workshop more efficient and lead to increased profits."

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