EBC Brakes turns to MAM to enhance & promote catalogue data

Posted: 15-10-2013

Brake supplier selects MAM’s Autocat+ & Automate solutions to support its UK re-launch

MAM Software today announced that EBC Brakes is to provide product data to MAM’s Autocat+ parts catalogue to assist the supplier's UK brand re-launch. The company will also use MAM's Automate data management suite to improve the quality of its data and become self-sufficient in publishing information to Autocat+.

EBC Brakes, a global organisation with factories based in the UK, produces brake parts for a variety of vehicles and its range includes aramid brake pads, sport and race pads, carbon long life brakes, a variety of brake discs and a new range of ECO friendly parts. EBC's inclusion in MAM's popular Autocat+ parts catalogue will help the supplier reach thousands of factor and garage users who use the reference tool on a daily basis.

The company will use MAM Automate to standardise information it provides to Autocat+. Incorporating MAM's unique Makes and Models Index (MMI), Automate will enable EBC to develop a consistent data structure, which will improve catalogue matching and increase customer confidence. Automate will verify EBC’s data, produce reject reports and help them perform gap analysis. It will also highlight new UK vehicle models and facilitate the conversion of data arriving from its global counterparts.

"We chose to use the Autocat+ parts catalogue because of its widespread use, which is essential to the success of our UK brand re-launch," said Gareth Street, Automotive Sales Manager at EBC Brakes. "Automate will provide invaluable assistance in defining our product offering in the UK aftermarket. We know how important it is to supply our UK customers with the most up-to-date information possible, and by using Automate we can now update, amend and control our product data as regularly as we want."

"We are delighted that EBC recognise the value of good quality catalogue data" said MAM Software's Ian Penny. "Accurate data means less catalogue errors and fewer returns for factors and garages. This increases customer confidence, which results in increased sales. We are pleased that Automate will play a significant role in helping EBC enhance its offering and improve its customer service."

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