Apec Braking improves catalogue data with Automate

Posted: 12-02-2013

Leading braking supplier employs MAM catalogue solution to improve data accuracy

MAM Software is delighted to announce that Apec Braking, a leading supplier of braking equipment to the UK and Ireland, has installed the Automate data management tool to publish its data to MAM's popular Autocat+ parts catalogue.

Supplying the motor trade for over 30 years, Apec Braking is firmly established as a leading specialist braking supplier to motor factors throughout the UK and Ireland. 

Automate is a suite of tools that helps component suppliers significantly improve the quality of their product data and become self-sufficient in publishing information to Autocat+. Incorporating MAM’s unique Make Model Index (MMI), Automate enables suppliers to develop a consistent data structure that enhances catalogue matching and increases customer confidence. 

"We never compromise on product quality or service, so we needed a reliable way to ensure the quality of our application data" said Adrian Kitchen, Marketing Manager at Apec Braking. "Automate allows us to ensure that our products are accurately represented in Autocat+. We are now able to amend and update on a daily basis, providing our customers with the most reliable and up to date information."

"We are delighted that Apec Braking identifies the vital importance of accurately maintained catalogue data" said MAM Software's Ian Penny. "Automate is perfectly suited to deal with large product lines, such as those produced by Apec. Our UK specific Make Model Index will allow them to reference their catalogue data against the most comprehensive database of UK-specific vehicles available. The increased accuracy afforded by our solution will reduce returns and greatly increase customer confidence."

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